In 2023, Susan launched Kosa Hair et Al, embodying her heartfelt philosophy: "Be professional, not pretentious." This ethos was a guiding light in her shift from a 15-year career in legal and office management to the creative and dynamic world of hairstyling. This bold move was a departure from the stable, traditional career her immigrant parents had envisioned, but it was a leap towards fulfilling her true passion.

Susan's journey to establishing Kosa Hair et Al was marked by a deep commitment to learning and adapting. She immersed herself in diverse salon and barbershop environments, not just to master various hairstyles, but to understand the essence of genuine, down-to-earth service. This approach shaped the soul of Kosa Hair et Al, making it a place where clients can enjoy top-notch hairstyling services in both men's and women's fashion, without the air of pretension.

Susan’s core belief at Kosa Hair et Al is straightforward yet impactful: professionalism in hairstyling doesn't require an air of exclusivity or elitism. Despite suggestions to focus on a specific niche, she chose to excel in all areas of hairstyling, driven by the conviction that passion and a humble approach can cater to every client's needs, across all hair types and styles.